For the Greater Good

First coined in Chicago way back in 1926, the expression,“Location, location, location,” is synonymous with the real estate profession. Sure, location is important, but in today’s market it barely scratches the surface of a REALTOR’S role and responsibilities on behalf of the public they serve.

Today’s REALTOR is equal parts analyst, counsellor, negotiator and confidante, and very likely also well-versed in legal, financial, and marketing matters. They have to be—not just because of their duty to guide, advise and protect the public on one of the most important decisions they’ll ever make, but moreover because in today’s real estate climate the stakes for families are higher than ever. First and foremost we provide an accurate map for client, which requires an intimate understanding of market dynamics and trends. And before you think that’s a straightforward proposition, check out the Market Outlook 2024 article on page 14 for all the variables at play; or Brendon Ogmundson’s take on the spectre of negative amortizations (p.6).

But beyond that, members of the Fraser Valley Board are not just buying or selling on behalf of clients, we are increasingly advocating for them too. As “boots-on-the-ground” we speak to buyers, sellers, renters every single day. We hear about the challenges they are facing—being priced out, not qualifying, having to choose between shelter and other necessities. We see the rise in frustration, worry and concern.

And so we carry this critical human element to the table with us as we work government, the private sector, non-profits and others. Because at the end of the day, whether we call them ‘clients’ or ‘voters’ is irrelevant—they are our shared constituency and they deserve a path forward to a basic right.